Ann Arbor Window Cleaning

Why Would Anyone Want Your Business Card?
 by: Diana Ratliff

Do you remember how proud you were the first time you saw your name in print?

Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. The thrill of seeing “your name in print” on a business card is hard to beat.

Unfortunately, other people couldn’t care less. Your business card, the one you’re so proud of, is just another advertisement ? another piece of clutter to file. It’s no more or less important than any of the many business cards that cross a prospect’s desk at any given point in time.

So how do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?

It pays to think about the reasons people keep cards to begin with. Often, it’s not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.

Let’s say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You’re eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She’s a “hot prospect” for sure!

Not necessarily.

Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she’s always liked to swim and loves plants too, or because she collects business cards and doesn’t have one with a pool on it, or because she’s new in town and you’re the only friendly person she met today.

In fact, according to Dr. Lynella Grant, author of “The Business Card Book”, there are eight reasons that someone may decide to keep your business card.

1. As a link to a potential customer or client

Let’s say you’re in network marketing, and John Johnson mentions that his wife used to be in MLM, too. She liked the business model but just wasn’t happy with the company. Odds are you’ll keep John’s card because it’s a means of contacting John’s wife about your own business opportunity.

2. As a link to a resource or a supplier

If you’re in the construction business and meet someone who sells hard-to-find lighting and fixtures, you’ll probably keep their business card.

3. As a link to a colleague

Many business people keep business cards of colleagues and competitors. Perhaps you refer business to each other during busy periods, or work together as members of an industry association.

4. For social, non-business reasons

Maybe you couldn’t care less that Kelly sells car insurance. She’s awfully cute, though…

5. For referring business – it may be passed on to someone else

If your neighbor has had a hard time finding someone who washes windows, and you meet someone who’s just started a residential window washing service, you’ll probably accept their business card and pass it on to your neighbor.

6. To update information they already have

Maybe they have an old card of yours with your old phone number on it, or without your website address.

7. “Just in case”

Some people have a hard time parting with anything because they might need it someday.

8. Finally, a business card may be kept because of something likable, unusual or useful about the person or their card

I kept the business card of a police officer named “Sarah Justice” just because I think she’s got a great name for her line of work (it’s called an “aptronym”). Other people keep business cards that contain useful information such as amortization schedules or lists of emergency phone numbers.

Keep these reasons in mind when designing your card. Make it clear what you do and who you do it for. Your card may be passed on to someone else, or the recipient may be trying to remember you later after a long day of meeting people at a convention.

More strategies:

Add useful information to the back of your card.
Get in the habit of jotting notes on the back of business cards (“Likes football. Send catalog.”) Encourage card recipients to do the same.
Ask people who receive your cards to pass them on and reward them for referring business to you.
Develop and memorize a catchy tagline to say as you hand out your card, especially if your card isn’t particularly unusual or useful.

Stuck with boring or generic company-designed cards? Create your own online and choose from thousands of business card templates for a truly unique design.

About The Author

Diana Ratliff of GreatFX Business Cards helps business people get great business results through effective business card marketing. You can get more free articles and order business cards online at the company website, http://www.greatfxbusinesscards.com.

info@greatfxbusinesscards.com

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Haier

Haier is the leading global company in the field of home appliances. It is the world’s 4th largest company with 240 subsidiary companies and 30 design centers, trade companies and plants. Haier stands for “Higher”. In India, Haier offers wide range of products in the categories such as refrigerators, washing machines; color TV, DVDs, Microwave ovens and dishwashers. It is also launching its brand of mobile phones here. Haier products were launched in India with to invoke inspired living in the life of consumers. Haier always incorporate global technologies in its products.

Let us have a look at the home appliances offered by Haier in India.

Refrigerators

Haier offers some of the best refrigerators available world over. Haier has come with a range refrigerators which has integrated energy saving, fluorine free technologies. Side-by-Side refrigerators have the features like the Automatic Problem Detection & Warning System, Microbiological Protection Technology, Temperature Variable Compartments or External Ice Cube Dispenser. Frost Free Refrigerators are designed with Vitamin C Fresh technology that helps in reducing unpleasant odor. It is anti bacteria that assist in preserving food and preventing oxidation reaction. Direct Cool refrigerators are designed with state-of-the-art technology and are extremely practical. It comes in varied sizes and with features like adjustable shelves, auto defrost, auto drain, vegetable box which controls humidity, bottle racks, box-in-boxes to keep smaller vegetables.

Air conditioners

You can choose from Window ACs and Split ACs offered by Haier. Split ACs are equipped with features like digital conversion circuits, permanent magnetic motor and are energy efficient. Window ACs neutralizes the carbon dioxide you exhale. It h has features like unique 3-stage air filter which cleans air of dust, bacteria, pollen and other pollutants.

Washing Machines

Haier presents wide array of Washing Machines with different technological features but aiming at providing best cleaning with fabric care. Its range of washing machines include exclusive double drive machines, Front Loading washing machines, top loading washing machines and semi automatic washing machines. Haier incorporates new True Wash Technology in its every washing machine to offer best possibl
1000
e cleaning of your clothes. These devices are designed in such a way to give the superb performance with best conserving water and energy.

Microwave ovens

To assist in your food preparation chores, Haier has come up with its highly efficient microwave ovens; Solo, Grill and Convection. These equipments not only speed up the cooking process but also preserve the nutrition.

Color Televisions

Haier has on offer exciting range of color televisions. It is up to you to choose from LCD television, super slim TV, Flat TV and Curved television.

Whatever be the product, you can be assured of the quality and best technology of the products. Haier aims at making life better for ordinary consumers.

By: Vinnit

Article Directory: http://www.articledashboard.com

Vinnit Alex is well known author has written article on Sony Laptops, Brand Stores, HCL Laptops, Price Comparison India, Haier and many other subjects.

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